The Associated Press

Minnesota Vikings receiver Randy Moss will wind up in a cereal bowl before he gets to the Super Bowl.

Thursday, September 30, 1999

Minnesota Vikings receiver Randy Moss will wind up in a cereal bowl before he gets to the Super Bowl.

Boxes of Moss’ Magic Crunch cereal will start appearing Tuesday on Supervalu and Cub Foods store shelves in Minnesota, and possibly eastern North Dakota. A portion of the proceeds from the marshmallow-filled cereal will go to St. Joseph’s Home for Children in Minneapolis and an orphanage and clinic in Mexico that Moss visited a few years ago. The boxes will feature Moss in a purple jersey, but not his Vikings uniform.

Ha-Lo Sports is trying to work out a deal with Kroger Co. to sell the cereal in Moss’ home state of West Virginia, said Brad Crawshaw, marketing projects manager.