Where was the Women’s Open?
Published 9:15 am Wednesday, July 2, 2008
On the morning after 19-year-old Inbee Park became the youngest champion to win a U.S. Women’s Open, it was difficult to find news of the feat on ESPN, the self-proclaimed Worldwide Leader in Sports.
Coverage of the Women’s Open, this year played at Interlachen Country Club in Edina, was splashed all over other media Monday morning, from USA Today to the Direct TV sports network. It was easier to watch one of Park’s amazing putts the next day on CNN than it was to see it on ESPN’s SportsCenter.
What’s even stranger about it is that ESPN broadcast the first two days of the U.S. Women’s Open. NBC broadcast the final two days. But on the morning after Park’s victory, ESPN SportsCenter was showing highlights from baseball and racing. Golf was relegated to the ticker across the bottom (with the PGA tour’s Buick Open shown before the U.S. Women’s Open).
This wouldn’t be the first time that even though ESPN the network broadcasts women’s sports live, its SportsCenter show fails to highlight those women’s sports later. That criticism is a long-standing one, even noted by USA Today TV columnist Michael Hiestand. He noted that the ratio of women’s coverage on SportsCenter went from 25-1 in 1995 to 48-1 in 2002.
Sometimes, it seems ESPN has become the sports network for the young men living across the street from their studios in New York, rather than an all-encompassing nationwide sports network. This time of year, the network seems to show mostly New York-Boston baseball games, whether or not the two teams are successful. Meanwhile, it takes Midwestern teams a lot of work to be on ESPN, something like the first-place Chicago Cubs versus the first-place Chicago White Sox.
The continuing frustration with a once-great sports network continues.