Lisa Full’s salon may be in a small town, but she doesn’t want it to look like a salon typically found in a small town.

“I’d say one of the biggest things is for people to know that our goal is to be like a salon you might find in a big city — that caliber of work, that type of atmosphere, but have it in a small town. The challenge is for people to realize the things that we are able to do. … We are really skilled in what we do. There can be a place like that in a little town,” said Full.

While working in her salon in Medford, a friend told Full there was a salon space open in Geneva. Full said some of her customers traveled to her from the Geneva area, and she was excited about the opportunity to open a second salon. In early January, she opened her salon called Full Service Station in Geneva.

Full said that she and her two staff members, Carla Osmundson and Gretchen Thompson, set themselves apart through their training, and they often go to conventions and shows to continue learning.

Aside from haircuts, Full Service Station offers a number of services like perms, coloring, boils, pedicures, manicures, facials and body waxing. Full said there is also a tanning bed and aqua spa.

To form a customer base in a new town, Full said she’s trying to show people the different services she offers, and she’s trying to earn the trust of her customers.

“The biggest thing is to listen to them with what they want — their concerns, their wants — to make sure that we deliver on that. Give them a hairstyle they just love that looks great on them,” Full said.

Full said she works with a variety of ages, but the majority of her customers range from high school age to people in their 50s.

Full said the atmosphere of her salon is different from salons that are more modern feeling, and she said she’s different from other small town salons.

She described her salon as homey feeling, and she said she hopes her customers can see that when they walk into her salon.

“People don’t expect it when they walk in,” Full said. “They don’t expect it to be what it is. They’re surprised by the way it looks. They’re surprised by what we do. You just have to break that stereotype of small-town salons.”