Bachmann’s book off to slow sales start
Published 1:15 pm Friday, December 9, 2011
ST. PAUL — Republican presidential hopeful Michele Bachmann’s new book has been slow to move off of store shelves, according to figures from the first two weeks of sales.
Tracking agency Nielsen Bookscan reports a mere 3,000 sales of Bachmann’s “Core of Conviction” since its release two weeks ago. The book traces Bachmann’s life from childhood in Iowa to Minnesota politics to the presidential race, where she’s far back in most polls.
BookScan numbers reflect around 75 percent of hardcover and paperback sales and offer a rare look at raw data from an industry known for being secretive about how much books actually sell.
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But the Nielsen statistics don’t count e-book sales. Books sold at Wal-Mart and Sam’s Club also aren’t included in the agency’s figures.