Hy-Vee in Albert Lea will be participating in the company’s effort to raise funds and awareness for organizations serving the nation’s military members, veterans and their families.

Hy-Vee Homefront is a year-round initiative that will include events, promotions and donation opportunities to support up to 3.9 million veterans located in the company’s eight-state region.

The first Hy-Vee Homefront event started Wednesday and will continue through Nov. 16. The event gives customers the opportunity to round up their purchases to the nearest dollar, or desired dollar amount, with the proceeds benefiting Hy-Vee Homefront organizations. Hy-Vee will match all donations from the round up program up to $100,000.

For more information visit www.Hy-Vee.com.