‘Interview’ release gives moviegoers chance to send message

Published 9:50 am Wednesday, December 24, 2014

ATLANTA — Sony’s flip-flop on releasing “The Interview” shows the studio is working furiously to try to chart the right course through political and public-opinion minefields.

Although analysts don’t believe the decision will have any effect on Sony’s image, it will at least give the movie-going public a chance to vote with their wallets and send North Korea a protest message.

Last week, Sony canceled the Christmas Day release of “The Interview” in the wake of an extensive hacking attack and release of confidential emails by a group linked with North Korea. The movie stars Seth Rogen and James Franco as journalists tasked by the CIA with killing North Korean leader Kim Jong Un. The hackers threatened violence if Sony didn’t pull the movie. Sony did so after major theater chains decided not to screen it.

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But the company then wavered in the face of public outcry and criticism from President Barack Obama. On Tuesday, Sony Entertainment CEO Michael Lynton said Seth Rogen’s North Korea farce “will be in a number of theaters on Christmas Day.”

The film is set to open in over 200 theaters, down from an original release planned in 3,000. Atlanta’s Plaza Theater and 16 theaters that are part of the Alamo Drafthouse chain in Texas are among those that plan to show it.