Goals and objectives are a vital tool to move forward and improve. I don’t think the city of Albert Lea really understands goals and objectives. To improve you must first have a point to measure your current status. The basic key to improvement are the metrics or measurements. Each objective should have a timeline (how long will it take), who specifically is responsible for the objective, what resources are necessary and how will progress be measured.

Without these basics you are doomed. Without measurement you cannot move forward or backward, because you do not know where you are in the process of improvement.

 

Craig Havener

Albert Lea