Local business recognized by Telly Awards

Published 8:31 pm Thursday, September 20, 2018

Albert Lea business intellicents announced its brand anthem video titled “What’s Your Dream?” has been awarded the 2018 Bronze Telly Award for Social Video in the general products and services category.

“Intellicents is pushing the boundaries for video and television innovation and creativity at a time when the industry is rapidly changing,” said Sabrina Dridje, managing director of the Telly Awards. “This award is a tribute to the talent and vision of its creators.” 

According to a press release, the Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television and streaming networks, agencies and production companies including Vice, Vimeo, Hearst Digital Media and BuzzFeed.

The typical American gets the vast majority of their financial needs taken care of at their place of employment, the release stated.

As a result, intellicents has put together four core services — retirement, group insurance, personal financial management and financial wellness with the end goal of helping the American worker make their dreams real. 

“The brand anthem video ‘What’s Your Dream?’ originated with the effort to tell the story of ‘who we serve,’ and it’s a dream come true to see our efforts being awarded,” said Brad Arends, CEO of intellicents. “Our social media strategy will continue to dive deeper, humanize the people we serve every day and tell their stories.”

This approach is the brainchild of the firm’s brand manager, BRICK by Mortarr — formerly The Marketing Plant — in Albert Lea. Together, the two companies worked with the cinema crew from Acowsay Cinema out of Minneapolis on the production of the video.

“We love working on the intellicents brand,” saod  Creative Director Cole Thompson at Mortarr. “It is rare to find a CEO like Brad with such a creative vision and these stories aren’t about intellicents, they’re about people — yet the stories also reflect back to intellicents’ mission. It takes a brave brand to do something like this, and it’s refreshing to be a part of it.”

“‘What’s Your Dream?’ is a film that captures the heart and soul of the American dream,” said Tyler Eichorst, owner of Acowsay Cinema. “Intellicents is an organization that values relationships, and by telling the story of who they serve, puts people over products. It was a pleasure to work with a firm that shares our values and appreciates the power of storytelling to connect with people.”

The full list of the 39th annual Telly Awards winners can be found at www.tellyawards.com/winners.