Hy-Vee Inc. launched a campaign called Feed the Need to help replenish local food banks across its eight-state region, according to a press release. The supermarket chain recently become aware of a major crisis that food banks are facing, with many being extremely low on food due to an influx of additional people over the past several weeks needing assistance.

In addition, food banks historically have lower donations in February than any other time of year.

Starting Feb. 1, Hy-Vee will hold a Feed the Need campaign at all of its Hy-Vee stores to help replenish local food banks. Customers can participate by simply rounding up their purchases to the next dollar — or a desired dollar amount — at checkout. Hy-Vee will then match customer donations up to $100,000 to help restock food banks.

“News of food banks being low on supplies clearly demonstrates that many people are at risk of hunger every day in our very own communities,” said Randy Edeker, Hy-Vee’s chairman of the board, chief executive officer and president. “Being one of the largest grocers in the Midwest, we are ready to help, and one of the best ways we can do that is by bringing awareness to the issue and rapidly responding alongside our customers to help people in need.”

The money raised at Hy-Vee stores will assist local food banks in their area.