April Jeppson: How do you research before big purchases? 

Published 8:45 pm Friday, August 19, 2022

Every Little Thing by April Jeppson

I feel like I learn something new all the time. My kids are always enlightening me on the newest or funniest things. Maybe it’s a trick my daughter learned for Google Slides, or a meme my son came across. Then you have my job. I learned about a new elliptical style machine a few weeks ago. The other day I started learning about how much work goes into partnerships and contract rewriting. Today, I’m learning how to replace pool cue tips.

April Jeppson

I’m curious by nature and love to learn. Sometimes I almost come to a screeching halt if I don’t understand something. If I’m responsible for making a purchase or giving a presentation I have to know everything there is to know about the subject. I need to understand it so well that no matter what questions arise, I’ll be comfortable answering them. 

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When I’m online shopping, I spend an abnormally large amount of time reading through the reviews. Most people would say, “oh it’s only $5, if it doesn’t work I’ll just get a different size.” Not me. I go to various websites and compare prices, quantities, shipping costs and speed of delivery. When I finally pull the trigger, I know I’m getting exactly what I want. 

I just purchased a new mattress the other day. I looked online for weeks doing research on the various pros and cons of each material. Quilted, foam, cooling, coil … Then I had to learn about hip pain and side sleeping. I reached out to friends and asked everyone if they liked their mattress and where they purchased it. 

Eventually I felt confident enough to step foot in a local furniture store. I knew price points, brands and firmness levels. I was familiar with the benefits of a variety of features. I was able to walk through the showroom without feeling pressure that I was going to get taken advantage of by the salesperson. I asked a few questions and they showed me a couple options that fit the bill. Within minutes I had found two mattresses that were promising. I left the store with more information to process, but I knew I was getting close.

I then went home and did research on those two models. I wanted to read reviews from others who had purchased those mattresses. See if anyone had anything to say after they had slept on them for a few months. I also wanted to verify that the prices I was being offered were fair. After another week and a half of information digging and quiet contemplation, I headed back to the store. I laid down on both the mattress again and instantly knew which one I wanted. I was knowledgeable and confident in my decision and genuinely excited to get better sleep.

The more expensive an item is, the more research I do. These pool cue tips are very inexpensive and most people would have just purchased some without much thought because, hey, it’s only $10. But not me. I’ve spent an hour learning, measuring, reading and pricing out options. I now know a weird amount of information about this subject but I’m cool with that. I love to learn. 

Albert Lean April Jeppson is a wife, mom, coach and encourager of dreams. Her column appears every Saturday.