SmartMoney magazine names Edward Jones top full-service broker

Published 10:30 am Saturday, June 12, 2010

Edward Jones has been named No.1 full-service broker by SmartMoney magazine.

“Across-the-board strength vaults Edward Jones into first place,” the magazine stated. “The St. Louis-based firm ranks first in three survey categories this year: stock picking, brokerage statement and customer satisfaction.”

The magazine lauded Edward Jones for growing the number of financial advisers — up more than 500 since last year — to meet investor needs. The firm has consistently been ranked highly in the SmartMoney survey as No. 2 in 2009 and 2008 and No. 1 in 2007 and 2005.

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Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm’s business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm’s 12,000-plus financial advisers work directly with nearly 7 million clients to understand their personal goals and create long-term investment solutions.