Super Bowl diary: M&M’s, Madonna and no Peyton

Published 9:30 am Monday, February 6, 2012

Column: Aaron Worm, Behind the Mic

By 4 p.m., the Worm family was set for the Super Bowl. My wife and I, and our two boys, had the Super Bowl eats ready: chips and dip, frozen pizza, meat, cheese and crackers and a big frosted chocolate chip cookie. Here’s the breakdown of things that stood out to me.

Aaron Worm

At 5:18, Kelly Clarkson sang a beautiful rendition of the National Anthem. According to my stopwatch, the official time of the song was 1:34.7.

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At 5:25, the coin flip is heads, and the Patriots win the toss. Talk about digging deep for a stat by NBC: It was first time in 15 years the AFC has won the coin flip at the Super Bowl. Remarkably, the game did kickoff exactly at 5:30

At 5:39, the Audi commercial with the vampire party, and the guy driving the car, destroyed the rest of the party including himself with his headlights. Very clever. I was waiting for Jacob and Edward to show up.

At 5:40, the first shot of a celeb in the stands, as they showed Mrs. Tom Brady, Gisele Bundchen. Peyton Manning must be hiding.

At 5:53, my favorite commercial of the night. The M&M’s commercial, with the brown M&M and they thought she was naked, but she was wearing a brown candy shell. The red M&M shows up and thinks she’s naked, too, and rips of his shell, and starts dancing to “I’m Sexy and I Know It.” I Laughed so hard.

At 6:14, Robert Kraft, the owner of the Patriots, is shown with Steven Tyler from Aerosmith and “American Idol.” When a network carries the Super Bowl they use it to promote their own programming. Steven Tyler wasn’t even mentioned by the announcers. But the NBC show “The Voice” was thrown at the viewers the entire game.

At 6:19, my wife paid attention to the TV for the first time. The David Beckman commercial was on. No comment.

At 6:39, the Sketcher commercial with the pug dog winning the race because he was the only one wearing shoes. Mark Cuban as the owner of the dog was a funny touch.

At 7:03, I thought it was a good transition into the halftime show, with Madonna and Jay Leno in the elevator, and Leno’s phone rings with the ringtone “Like a Virgin.” In the past we have seen unique combinations like Letterman and Oprah in commercials. I thought putting these two together was just as unique.

At 7:04, the halftime show started. I don’t think it matters if you like Madonna, or her music, but you have to admit she is a great performer. A few friends on Facebook, posted immediately: “nice lip synching.” If that was the case or not, it was very entertaining and very tame for Madonna.

At 7:43, Eli’s wife and Mom, Abby and Olivia, are shown. Still no Peyton sighting

At 8:07, “Broderick, Broderick” Honda’s Ferris Bueller commercial appears. A cameo with Alan Ruck (Cameron) was cut out of the script. I think it was a perfect spot for the Super Bowl, considering 7 million people are expected to pull a “Ferris” the day after the Super Bowl. Now time to pay attention to the game. Yes, mixed in with everything thing else, a football game was played.


KATE Sports Director Aaron Worm’s column appears each Monday in the Tribune. He can be heard from 6 to 11 a.m. on The Breeze.