LOS ANGELES — For most of Archie Andrew’s life, the red-headed comic book icon’s biggest quandary was whether he liked Veronica or Betty.

The character’s impending death comes in Wednesday’s installment of “Life with Archie,” a spin-off series that centers on grown-up renditions of Archie and his Riverdale pals. It brings a bold conclusion to Archie Comics’ four-year-old modern makeover of the squeaky-clean, all-American character.

Freckle-faced Archie will meet his demise when he intervenes in an assassination attempt on senator Kevin Keller, Archie Comics’ first openly gay character, who’s pushing for more gun control in Riverdale. Archie’s death, which was first announced in April, will mark the conclusion of the “Life with Archie” series.

“I think Archie Comics has taken a lot of risks in recent years, and this is the biggest risk they’ve taken yet,” said Jonathan Merrifield, a longtime Archie fan who hosts the Riverdale Podcast about all things Archie. “If it shakes things up a little bit, and people end up checking it out and seeing what’s going on in Archie Comics, it will be a risk that was smartly taken.”

While casual fans likely still associate Archie with soda shops and sock hops — and that’s still holds true for the very much alive teenage character in the original “Archie” series — Archie was thrust into adulthood with the launch of “Life with Archie” in 2010. The series kicked off after alternate futures were envisioned where the love-struck do-gooder married both Veronica and Betty.