Minnesota experiencing strong summer travel season

Published 10:32 am Thursday, August 28, 2014

ST. PAUL — Minnesota is experiencing a strong summer travel season despite its late start and high water levels in some areas.

Explore Minnesota Tourism said it’s the fifth year in a row of continued growth in travel.

The state agency’s end-of-summer survey shows increased occupancy and revenue for the majority of Minnesota lodging properties, as well as a positive outlook for fall travel. Nearly half of respondents said summer occupancy was up and most reported higher revenue compared with last summer.

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Explore Minnesota Tourism director John Edman said the survey shows an encouraging trend and reflects a positive response to marketing efforts.

The agency debuted its “Only in Minnesota” marketing campaign ahead of the season. The effort included a new and improved website and outreach to audiences in 14 states and provinces.