Sioux Falls launches ad and web campaign to recruit workers

Published 3:11 pm Saturday, April 4, 2015

SIOUX FALLS, S.D. — Sioux Falls has succeeded in creating jobs but needs to do more to fill them, Mayor Mike Huether said in announcing an effort to recruit workers from around the region.

The campaign launched Thursday includes billboard and kiosk advertisements and a website. It aims to help employers fill more than 2,300 job vacancies, Huether said.

“This is an opportunity that just can’t wait any longer,” he said.

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The website details the city’s attributes and directs job-seekers to employer websites where applications can be submitted.

“Maybe a better job, better career for them,” said Darrin Smith, director of Sioux Falls Community Development. “It’s a link to an easy-to-use, easy-to-navigate site that they can forward to friends and family anywhere in the country and all across the globe.”

The billboard and kiosk ads feature the mayor touting the available jobs and the address for the website. The signs have been placed at the Sioux Falls airport and at the T. Denny Sanford Premier Center in the city. They eventually will be placed in other cities around the region, including Minneapolis; Des Moines and Omaha, Nebraska.

“It will be fluid and flexible,” Huether said.

The Community Development office spent more than $35,000 preparing for the campaign launch. Officials are negotiating with a private company to operate the website.