New Hy-Vee KidsFit website engages children and families in health and wellness

Published 9:46 am Monday, June 8, 2015

Even though school is out and children no longer have their routine physical education classes, parents can keep them active this summer with the newly launched Hy-Vee KidsFit website. Hy-Vee Inc. designed the free online program to help children and families make health, exercise and nutrition priorities in their everyday lives.

Hy-Vee KidsFit is an interactive health and wellness website for children, teens and families that offers an online personal trainer. The workouts and activities featured on KidsFit require no equipment or gym memberships, making it accessible to children and teens of all skill levels. The website — — also features fun workout videos, nutrition blogs written by Hy-Vee dietitians and health lessons.

As part of KidsFit, children from 7 to 17 and their families can sign up for the 5-Week Challenge, which provides children with a structure to take control of their personal health and fitness.

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Hy-Vee KidsFit was recently introduced at the Exercising Your Character event in Des Moines, Iowa, which teaches fourth- and fifth-grade students about physical fitness, goal setting and character development.

To celebrate the announcement, more than 7,300 children from 82 Iowa schools attempted to break the Guinness World Record for most individuals performing jumping jacks simultaneously.

For more information, visit or follow Hy-Vee KidsFit on Facebook at