‘Self-funded’ Donald Trump preparing to seek big-donor money
Published 10:28 am Friday, May 13, 2016
LAS VEGAS — The billionaire presidential candidate who prides himself on paying his own way and bashed his competition for relying on political donors now wants their money — and lots of it.
Donald Trump, the presumptive Republican presidential nominee, recently hired a national finance chairman, scheduled his first fundraiser and is on the cusp of signing a deal with the Republican Party that would enable him to solicit donations of more than $300,000 apiece from supporters.
His money-raising begins right away.
The still-forming finance team is planning a dialing-for-dollars event on the fifth floor of Trump Tower in New York, and the campaign is at work on a fundraising website focused on small donations. In addition to a May 25 fundraiser at the Los Angeles home of real estate developer Tom Barrack, he’ll hold another soon thereafter in New York.
The political newcomer faces a gargantuan task: A general election campaign can easily run up a $1 billion tab. For the primary race, Trump spent a tiny fraction of that amount — he’s estimated $50 million of his own money, plus about $12 million from donors who sought his campaign out on their own.
Trump told The Associated Press in an interview this week that he will spend minimally on a data operation that can help identify and turn out voters. And he’s betting that the media’s coverage of his rallies and celebrity personality will reduce his need for pricey television advertising.
Yet he acknowledged that the general-election campaign may cost “a lot.” To help raise the needed money, he tapped Steven Mnuchin, a New York investor with ties in Hollywood and Las Vegas but no political fundraising experience.
“To me this is no different than building a business, and this is a business with a fabulous product: Donald Trump,” Mnuchin said in an interview at a financial industry conference in Las Vegas.