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Albert Lea business, intellicents, formerly Alliance Benefit Group Financial Services Corp., is rolling out its new allmymoney financial wellness platform, powered by eMoney Advisor.

“We see financial wellness as a key factor in participant retirement readiness today,” said Brad Arends, CEO of intellicents. “Our mobile-ready allmymoney site has an account aggregation feature that allows a participant to organize her entire financial life through the available trading platforms UK, a secure electronic vault for document storage, self-help basic financial planning calculators and the ability to access an intellicents certified financial planner for more complicated financial planning needs.”

According to a press release, eMoney, which is one of the predominant financial planning software systems for wealth managers today, is owned by Fidelity. Arends sits on the Board Retirement Council for Fidelity Investments Custody and Clearing Group, which is how he was introduced to eMoney.

After learning more about eMoney’s product, he felt a partnership would greatly benefit his clients, offering them useful financial tools that go above and beyond what most people get with their 401(k)s.

“Helping clients organize and view their entire financial lives in one place plays a huge part when saving for retirement,” said Drew DiMarino, EVP of sales at eMoney. “We feel Brad’s clients are better positioned for successful financial futures due to their access to allmymoney, which gives his firm a true competitive advantage.”

Arends, who was recently invited to join the eMoney Advisor Board, said, “Our allmymoney financial wellness platform has also been a real differentiator at point of sale. At our last three 401(k) finalists presentations, we were told by the firms’ decision makers that it was a key reason as to why we were awarded the business. We also view it as a valuable tool in our recruiting efforts to attract other retirement advisors to join our team.”