The U.S. Marine Corps Reserve Toys for Tots program and global play and entertainment company Hasbro Inc. announced a new holiday matching campaign that will bring joy to even more children in need this holiday season, according to a press release.

For every new, unwrapped toy or game donated by individuals to any Toys for Tots local campaign through the 2017 holiday season, Hasbro will also donate a new toy or game as part of its “Be fearless, be kind” philanthropic initiative, up to one million gifts.

“The holidays can be a trying time for families in need and oftentimes we’re low on toys by early December. This gift from Hasbro will help our U.S. Marine Corps reservists and volunteers bring smiles to the faces of so many more children who need our help,” said Lieutenant General H.P. Osman, USMC (retired), president and CEO of Marine Toys for Tots Foundation.

“The Toys for Tots mission allows us to bring joy to so many children in Minneapolis each holiday season,” said Staff Sergeant Joseph Neuer.

“This Hasbro holiday campaign will allow us to magnify the impact we have in every community across the United States.” he said. “We are hoping that local residents will respond with generosity during this season of giving. Our region is especially in need each December. Last year we helped deliver joy to 163,271 children in need. That’s an accomplishment about which our community can be proud.”

To find a local Toys for Tots unit and learn more about how to make a donation, visit www.toysfortots.org/donate/toys.aspx.