Albert Lea business expands into central Iowa 

Published 8:00 pm Sunday, July 8, 2018

Albert Lea business intellicents continues to expand its personal financial management services with the addition of two new branch offices in Des Moines and Pella, Iowa, led by Devin Reimer, according to a press release.

“We have always been actively involved with both educating and giving advice to our clients’ 401(k) participant base,” said Brad Arends, CEO of intellicents. “Most of this effort has focused on the accumulation phase of retirement planning.Our plan sponsor clients now want us to assist their employees with the distribution phase, too.  Devin and his Focus 50 team will now be able to provide local retirement income planning and full financial planning services to our participant base in central Iowa.”

Reimer founded Focus 50 in 2011 along with his business partner, Bryan Borchert. Reimer has over 30 years of experience in the financial service industry. Prior to launching Focus 50, Reimer worked for ING for 20 years in various senior management and sales positions. Borchert will continue in his current role of providing financial planning and investment solutions to current and prospective clients. Lindsay Stout has also joined the firm and will work out of the Pella branch.

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“Starting up and leading an intellicents branch is a great opportunity to provide better service to our existing clients and to expand our business,” Reimer said. “The intellicents philosophy is consistent with the Focus 50 philosophy which was a top priority to us as we performed our due diligence. Brad and his team have unique technology and effective marketing that we will use to help our clients plan for the future.”