‘Growing like we planned’
Albert Lea’s Church Offset Printing acquires Marketing Plus
After working together on projects for more than 20 years, Church Offset Printing recently acquired Marketing Plus in a move that became effective Feb. 1.
Church Offset Printing currently offers a range of products and services that includes flyers, invitations, catalogs, banners, posters and business cards, among others. Now, with the addition of Marketing Plus, Church Offset Printing offers the additional services of website design, targeted digital services and media planning.
“Adding the additional services of website design, targeted digital services and media planning is a natural extension to our company and allows us to provide more benefits to our current clients,” said Todd Hoenish, president of Church Offset Printing.
Dave Nolander, vice president and general manager of Marketing Plus, said the idea for the deal came about one year ago when he approached Hoenish about outsourcing some of the services Marketing Plus offers. After a year of planning and discussions, it was announced that Marketing Plus would become a division of Church Offset.
Nolander said joining with Church Offset is a great move for the companies.
“We started into pretty much a year-long discussion and we ended up putting a program together that we think is great for both parties,” Nolander said. “We are looking forward to a long future working as part of Church Offset Printing.”
Nick Kruse, vice president of Church Offset, said the acquisition will be equally as important for Church Offset.
“I think it’s going to be great growth for Church Offset,” Kruse said. “We’re growing like we planned on doing and this will be a great add-on to us. It makes our services more diverse. We’re just trying to keep up with the business and that’s how it works.”
In its acquisition of Marketing Plus, Church Offset will continue the employment of all Marketing Plus employees and Dave Nolander will be brought on as sales director for Church Offset.
“In addition to the things I’ve been involved in with the Marketing Plus operation, I hope that I can be a valuable asset to the overall Church Offset company in terms of expanding some of the services we’re able to provide to our existing clients and hopefully in attracting new clients,” he said.
As soon as spring weather allows it, the companies will begin transitioning all employees and equipment to Church Offset’s location on Margaretha Avenue.
Hoenish said current customers for both Church Offset and Marketing Plus will see no real change in the companies.
“It’s pretty much business as usual,” Hoenish said. “Marketing Plus clients will still be dealing with Dave. They’ll still be dealing with their same customer service people. Within the next year or so we will be pushing more of the Church Offset products that Marketing Plus didn’t have.
“For our client base, again, it’s going to be business as usual. Once we get everything smoothed out and everyone over here, we can start pushing the website and media planning.”
Hoenish said the only change customers will see is the name on the job ticket, from Marketing Plus to Church Offset.
Employees from both companies won’t see a change in their day-to-day responsibilities, according to Hoenish.
Hoenish said he thinks the transition of moving Marketing Plus and its employees will go well and he does not see any major challenges along the way.
“I think everything will be pretty smooth,” Hoenish said. “I don’t see any big hiccups. With Dave coming along, it will help us and our internal sales. It should be smooth.”