How did 4 Seasons …become 3 companies
Published 11:53 am Monday, March 25, 2013
By Colleen Thompson, staff writer
Three sectors to better serve its customers four seasons a year. That’s what the 4 Seasons Companies has sought to bring to Albert Lea for the past 52 years through its travel, coffee and advertising sectors.
4 Seasons Companies was started in 1961 by Lolly Nelson, who is now 92 years old and still works at the company. He was joined by his son, David, in 1980. David Nelson is the current owner and president of 4 Seasons Companies.
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130 W. Clark St.
Lolly started 4 Seasons Advertising in 1961.
“These were new ideas in the 1960s,” David Nelson said of the businesses his father founded. “He saw a need for it.”
With an endless need for business advertisements and promotions, infinite combinations of logos, products, styles and colors are needed, as well. Calendars, pens, backpacks, mugs, bags and a full line of clothing are just some of the 750,000 items that 4 Seasons Advertising has available. All embroidery and screen printing items are done on location for fast turn around.
Any business trying to market outward knows the importance of meeting the needs of a wide audience. But the small-town, local customers are what help keep the company going. They’ve been coming back to 4 Seasons for years, Nelson said.
636 E. 11th St.
Lolly continued expanding his footprint in the business world by starting 4 Seasons Coffee Co. in 1966.
4 Seasons Coffee distributes several different blends that consist of Colombian, Brazilian, Nicaraguan, Costa Rican and other South American beans.
The coffee company delivers to Minnesota, Iowa, South Dakota, Wisconsin and Illinois with nine service routes throughout the five states. A 4 Seasons Coffee sales representative visits each business once every two weeks to a month to make sure that the equipment is clean and everything is working properly.
“We make sure someone stops and rotates the coffee stock at each business,” Nelson said. “And our coffee is roasted fresh every time we order.”
Convenience stores, hospitals, offices, restaurants, coffee shops, hotels and any business that consumes coffee is the target audience.
“I do what I can to market to this area and other states,” Nelson said.
Scandinavian Blend, President’s Blend, 100 percent Colombian, Roaster’s Choice, Star Blend, Kona and Sumatra Mandehling are just some of the coffee selections offered. The company also distributes cappuccino, tea, juice, sweeteners, creamers and syrups, hot chocolate, cider, slush mix, soup and popcorn.
The company makes sure that they always have fresh and 100 percent Arabica beans that give 4 Seasons Coffee its signature taste.
130 W. Clark St.
The third and final sector, 4 Seasons Vacations Inc. was started in 1967 by Lolly. In the 1960s, travel agencies were almost unheard of.
“He founded it with the philosophy that Albert Lea could use someone to help them with travel,” David Nelson said.
Fifty-two years and thousands of travel arrangements later, people from Minnesota, Iowa and South Dakota are still coming to the 4 Seasons Vacations for help planning vacations, tours, honeymoons and destination weddings. It is an authorized representative for all major tour, cruise line, airline, hotel, resort and car rental companies. 4 Seasons Vacations has 10 employees and three tour escorts, Joyce Langerud, Larry Alvey and Sue Barber, with more than 100 years of combined expertise.
“Everyone has a lot of experience,” Nelson said. “That’s important to customers.”
Alaska, the Canadian Rockies and Hawaii are all popular destinations for group tours, which are prepackaged vacations with itineraries and sight-seeing locations laid out. 4 Seasons Travel has trips to Glacier Park, Niagara Falls, Mexico, Australia, Europe and China available, as well. The agency also features motorcoach tours of different cities all across the United States.
Whether it’s a travel itinerary for an individual’s vacation, a couple’s getaway or someone just seeking the thrill of a guided journey through a foreign place, this travel business wants to help. 4 Seasons Vacations aims to plan the trip of a lifetime.
“We’re a big company, but we try to make it a small company feel,” Nelson said. “We have a reputation for providing service to customers.”