Hy-Vee Homefront Round Up raised money for veterans and active-duty service members

Published 9:32 pm Monday, November 25, 2019

Hy-Vee announced its annual Hy-Vee Homefront Round Up and Veterans Day breakfast raised more than $227,750, provided more than 85,000 free breakfasts and collected 100,000 letters of appreciation for current service men and women stationed around the world.

From Nov. 1 to Nov. 17, customers had the opportunity to donate in store and online by rounding up their purchase to the nearest dollar or other amount. Customers raised more than $127,000 at checkout and Hy-Vee donated $100,000 to the initiative, raising a total of $227,750.

According to a press release, all proceeds will benefit Hope for the Warriors, Operation First Response and the American Red Cross. Since the first round up in 2013, Hy-Vee and its customers have raised more than $1.9 million support for veterans, active-duty military members and their families.

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During Veterans Day on Nov. 11, Hy-Vee served more than 85,000 free breakfasts to veterans and active-duty military members. In addition, Hy-Vee and Hallmark offered 100,000 complimentary cards to customers with the opportunity to write letters of appreciation to current service men and women stationed overseas.

In cooperation with A Million Thanks, the cards will be sent to active military members stationed throughout the world.

To learn more about Hy-Vee’s Homefront initiatives, visit hy-vee.com/homefront.